Do your colours run?

Are you fed up with your boring old trainers? Are you looking for something a little brighter than your last pair?

I couldn’t believe my eyes when I saw the shelves of this shop, every colour imaginable available in every size. The colour and design are all unique as they are made from recycled material so you won’t have to worry about the person on the next treadmill wearing the same pair.

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This is written on their website:

The Legend says that, somewhere in the depths of the Minas Geraïs (arid region of Brazil) tired of walking barefoot and of hearing his poor mother answer NÃO at each of his requests to buy him a simple pair of shoes, little Adilson got into the habit of making his own footwear with colourful materials he found in the slums of Belo Horizonte. Over the years, his shoes became more and more beautiful. Today, a rumor goes around that Adilson is a happy man, as head of a small firm that produces thousands of multicoloured shoes every year for the enjoyment of all. When asked whether he had given a name to his shoes, Adilson would recall his mother’s words and invariably answer NÃO, with an enigmatic smile on his face… Thus was born the name NÃO, or at least that’s what the Legend says…

For further information on their products visit


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